Permanent Sales Outlets

A dedicated service for productive families, offering permanent retail channels where beneficiaries can operate and grow their businesses through initiatives such as Yamam Café, e-commerce stores, kiosks, and concept stores. The program focuses on bringing high-quality products to customers through a portfolio of brands owned by the Social Development Bank, including Yamam Café, Tajseed, Masar 3500, and Nawafeth.

Objectives

1. Promote and market products created by productive families.

2. Increase the success rates of productive family businesses.

3. Create more employment opportunities.

4. Strengthen the contribution of productive families to the local economy.

Yamam Café

Specialized retail outlets designed to offer food and beverage products made by productive families. Operating as compact café concepts, these outlets are located within government and private sector facilities, providing customers with convenient access to locally produced products.

Tajseed

An initiative aimed at reshaping perceptions of products made by productive families through unique and innovative offerings showcased in modern concept stores. As one of the latest trends in retail, Tajseed outlets are located in three major cities—Riyadh, Jeddah, and Khobar—and feature products from productive families across all regions of the Kingdom.

Masar 3500 – E-Commerce Stores

This initiative provides beneficiaries with a range of support services, including training, guidance on developing business identities, individual and group mentoring, as well as technical and operational support. Masar 3500 is designed to help productive families launch fully integrated online stores while introducing them to modern and innovative marketing approaches based on global best practices.

Nawafeth

Nawafeth provides productive families with permanent retail outlets that enable them to showcase and market their products through kiosk-based sales points located in high-traffic public destinations, both indoor and outdoor. These include parks, beaches, and tourist attractions, offering a platform to sell a wide variety of products created by productive families.