Empretec Program
It is the international program of the United Nations Conference on Trade and Development (UNCTAD). It was designed to develop and enhance personal entrepreneurial capabilities and competencies, and to build sustainable and competitive micro, small, and medium enterprises in order to achieve wealth, local development, job creation, and social improvement.
The Program by Psychologist David McClelland
Harvard University psychologist David McClelland contributed to unlocking entrepreneurial wealth and designing a training program focused on acquiring and reinforcing the entrepreneurial behaviors exhibited by successful business owners.
The program aims to support entrepreneurs to commit more to their businesses, and increase their efficiency and capacity to compete locally and internationally. This is achieved through participation in a training workshop focused on building successful entrepreneurial behaviors, conducted under the leadership of international and local trainers certified by the United Nations Conference on Trade and Development (UNCTAD)
Program Inception (1988 → 2025) Since its inception in 1988 until today, the Empretec program has demonstrated a continuous and tangible impact, contributing positively to enhancing efficiency, sustainability, and revenue generation among participants. This has led to an increase in their market survival and growth rates, in addition to creating new jobs and achieving a broader economic and social impact.
Program Objectives
Capacity Development
Job Creation
Supporting Sustainability and Growth
Contributing to expanding the base of the national economy
Program Tracks
General Track | Main Empretec Program
01 Main Program - Empretec: It is the core program certified by the United Nations Conference on Trade and Development (UNCTAD) and serves as the main entry point to the Empretec experience. It focuses on developing the entrepreneurial and behavioral skills of entrepreneurs in general, through a practical methodology that helps participants identify their strengths and employ them in building scalable and sustainable projects. It differs from specialized tracks (such as logistics, industrial, fintech, and sports) in that the main program provides comprehensive content geared toward all entrepreneurs regardless of the sector, whereas specialized tracks focus on deepening entrepreneurial skills within specific sectors by adding consultations and practical expertise related to the field of specialization.
02 Logistics Track - LogiHub: LogiHub focuses on developing entrepreneurial capabilities in the transport and logistics services sector by providing participants with the necessary knowledge and tools to develop innovative solutions that contribute to enhancing supply chain efficiency and supporting transformation in the logistics sector.
03 Financial Technology Track - FintechHub: Focuses on developing entrepreneurial skills in the field of financial technology in cooperation with Fintech Saudi, offering participants the opportunity to build and develop business models in the fields of digital payments, banking technology, and smart investment.
04 Industrial Track - IndustrialHub: Launched in cooperation with the Ministry of Industry and Mineral Resources, it focuses on supporting entrepreneurial projects of an industrial nature by enabling participants to transform their ideas into viable prototypes, while enhancing their skills in marketing and local manufacturing, thereby contributing to the development of the industrial sector and raising its competitiveness.
05 Sports Track (Under Launch) - SportHub: Dedicated to supporting entrepreneurial projects in the sports sector by enabling participants to innovate solutions and services that enhance the sports industry locally and internationally. This includes fields such as sports technology, event management, fitness and health, and sports marketing, thereby contributing to the development of the sports economy and creating promising investment opportunities.
06 Empretec for Artisans: An extension of the global Empretec program certified by the United Nations Conference on Trade and Development (UNCTAD), specifically designed to meet the needs of artisans and owners of traditional and creative professions. It aims to enhance entrepreneurial and behavioral skills, and empower artisans to transform their talents into sustainable and scalable enterprises, thereby boosting their competitiveness in local and global markets.
