Initiation of the home enterprise pillar

Tuesday-2017-09-26

Within the Social Development Bank ' s Domestic Products Marketing Programme (Water) and in cooperation with Carrefour Dashing, H.E. the Director-General of the Social Development Bank, Dr. Abdullah Bin Abdul Rahman Al-Namal, is a special pillar of the Bank-funded home enterprise products in Carfour, where the programme will be launched in Riyadh as a first stage thereafter for the next phase to mainstream experience through several branches and a number of vital areas.

Within the Social Development Bank ' s Domestic Products Marketing Programme (Water) and in cooperation with Carrefour Dashing, H.E. the Director-General of the Social Development Bank, Dr. Abdullah Bin Abdul Rahman Al-Namal, is a special pillar of the Bank-funded home enterprise products in Carfour, where the programme will be launched in Riyadh as a first stage thereafter for the next phase to mainstream experience through several branches and a number of vital areas.

The spokesman of the Bank, Abdulaziz Al-Nasser, stated that the Windows Programme was a service developed as a non-financial service provided by the Bank for Social Development, aimed at creating opportunities for household enterprises and introducing them to the market at nominal costs, through strategic partners to provide marketing opportunities and professional and value-added sales outlets, asserting that this step towards the marketing of home enterprises will stimulate families to enter the market and encourage a more professional model.

On the impact of the Domestic Project Marketing Programme, Nasser stated that the Bank had taken this step in support and encouragement to domestic entrepreneurs to deal with strong and professional entities in offering their products through attractive platforms, and to learn more about marketing and access secrets for the largest share of clients.

During his statement, the Nasser added that the Bank had already agreed with a number of companies, including those with whom work had been initiated, such as Carrefour, as they had earlier experience in such partnerships, noting that a window project was not limited to a particular aspect, hoping to expand to serve the largest segment of Bank microentrepreneurs and household enterprises, which could be in several different areas and activities other than foodstuffs, and cover all major areas of the Kingdom.